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Zynga Inc – EA Games and Competitive advantage

In the last Assignment you identified a company  (Zynga Inc) and discussed how your chosen company engages in the three stages of strategic management. In this assignment you will use that company and identify one of its competitors (EA Games would be a good company. Financial Reports can be found here: http://investor.ea.com/ ).

The Standard & Poor’s Industry Surveys are good resources for this activity. Then, using the nine components and nine characteristics of a mission statement as described in your text, compare the two mission statements with special emphasis on competitive advantage.

Note: Gaining and sustaining competitive advantage is the essence of strategic management according to David (2011). Be sure to highlight the distinctive competence of the two companies to differentiate their self-concepts.

Use credible resources to substantiate your points (1-2 References).

Original Work (will be checked).

300-400 words

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