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Unit 3: Marketing Decision Making

  1. Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
  2. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets. Visit Experian’s Consumer Profiles http://www.experian.com/marketing-services/customer-profiling.html and complete the following:
    1. Provide an overview of your product
    2. Choose three possible profiles for your product’s target market/audience. Explain the profiles.
  3. How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?
  4. Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.
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