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Scale Development and Survey Research

Using Google Forms, create a functioning version of the scale you developed in your Week 5 Discussion and share the link in the forum provided. Try to use a variety of questioning strategies as suggested in Chapter 9, and pay attention to the order in which they are asked.

Next, take at least four of your classmates’ surveys by Friday of Week 5 so that everyone has a decent-sized sample to analyze. Then, tabulate your results and create a presentation summarizing them in a video discussion post, and share a link to your presentation in the discussion forum. In your presentation, propose a strategy for improving the reliability and validity of your measure if you were to continue developing it for future use.

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