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Rural Health Promotion and Disease Prevention Toolkit

1 postsRe: Topic 7 DQ 2

Hi class,

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When choosing a theory or model, many factors need to be considered, such as the specific health problem, target population, and program contexts Common theories and models that are used for health promotion and disease prevention programs include ecological models, the health belief model, stages of change model, social cognitive theory, and planned behavior (RHI hub, 2018).

The ecological model highlights people’s interactions with their physical and sociocultural environments. Factors recognized in models include intrapersonal, interpersonal, institutional and organizational, community, and public policy. The health belief model is used to explain and predict individual changes in health behaviors. The key factors include individuals; s perceived susceptibility, severity, benefits, cues to action, and self-efficacy. The transtheoretical model explains an individual’s readiness to change their behavior. The social cognitive theory’s factor that influences individual health behavior includes personal experiences, the actions of others, and environmental factors. Lastly, the theory of reasoned action suggests that a person’s health is determined by their intention to perform a behavior (RHI hub, 2018)..

RHI hub. (2018, April 30). Health Promotion and Disease Prevention Theories and Models – Rural Toolkit.,health%20promotion%20and%20disease%20prevention.&text=The%20Health%20Belief%20Model,Social%20Cognitive%20Theory

8) missing = M.F
2 postsRe: Topic 7 DQ 2

Hello Professor,

Many factors should be addressed when considering choosing a theory or model to use in a health promotion or disease prevention program. Obviously, it is important to analyze what health problem is being addressed to pick a proper theory that supports the right solution. Another important factor is awareness of the target population being addressed. Factors that should be considered when determining the target population are gender, age, geographic location, and health literacy. For example, providing health promotion or disease prevention information can vary depending on if the individual is a child or an elderly person, as well as the gender. When analyzing if the health belief model is appropriate to use and to ensure success, the “cues to action” should be meaningful and applicable to the target audience. If applying the stages of change model to a health promotion or disease prevention program it is important to remember that individuals can move back and forth through the different stages.


Glanz, K. (2016). Social and Behavioral Theories. National Institutes of Health (NIH).

Health Communication Strategies – Rural Health Promotion and Disease Prevention Toolkit. (2021).

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