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Packaging research discussion

Packaging is a vibrant platform in Marketing. What makes the difference to you as a consumer when you look at products on a shelf?

In any supermarket in any town, you will find thousands of examples of product packaging. This mini project is designed to give you a better understanding of how branding, cobranding and packaging all work together to compete for your purchasing dollars.”

A. Go to a supermarket in your community

B. Select two product categoies that interests you : i.e. Ice Cream, cereal, laundry detergent, soup, frozen meals, coffee, etc.

C. Visit each area of the store where they are displayed . Write down a list of three products in the category that attract your attention first. Identify what it was about that products that attracted your attention (the Brand, the co brand, the package design, the shelf placement, the end cap?)

D. Of the three products, which one are you most likely to buy? Explain why you would chose the product.

To summarize – I. Two product categories are selected II. Three products from each category are reported. III. Your findings based on your observations for the product you would chose in each cate

Identify Two Product Categories

Criteria Ratings Pts

This criterion is linked to a Learning Outcome Description of criterion Identify Two specific product Categories

2.0 pts

This criterion is linked to a Learning Outcome List Individual Products within Each Category One point per product

10.0 pts

This criterion is linked to a Learning Outcome Detailed description with explanation of why each product was selected. Pictures of Product add to the value of the presentation

8.0 pts

This criterion is linked to a Learning Outcome Bonus for Creativity

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