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Importance of Competitor Information in Setting of Prices Article Summary & PPT

Find out an academic article support the literature review that is attached below and testing marketing model and theories. the literature review is a “pricing model for online store” its all explain in the attached document.

Prepare powerpoint 8 slides that includes summary of the article and answers for those questions here:

Conceptual Framework & Theory

1.What is the marketing theory or model discussed in the article?
2.Are the author’s conceptualization and model specification suitable?
3.Does the paper adequately capture the key theoretical relationships?


1.What are the interesting ideas in this paper?

2.What is the contribution of this paper to the field of marketing?

3.What are the “takeaways” for marketing managers?

4.How would you develop these ideas further

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