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Healthcare marketing

Instructions:

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

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To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

· Acute care

· Ambulatory care

· Assisted living

· Continuing care retirement community

· Critical access hospital

· Dialysis care

· Home health care

· Hospice care

· Long-term care

· Memory care

· Palliative care

· Pediatric care

· Primary care

· Short-term care (e.g. post-surgery therapy)

· Skilled nursing care

· Surgical care

· Veterans Health Administration

· Other (requires approval from instructor)

Next, select an environment/location:

· Downtown New York City

· Denver, Colorado

· Mobile, Alabama

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