Question Supported by research, analyse and critique the relevance of industry specific retail marketing and communication in terms of: Two (2) marketing and communication services provided by the retail sector to wholesalers Two (2) marketing and communication services provided by the retail sector to consumers. Support each of the services discussed with at least one (1) example from the New Zealand Retail sector. Ensure that your answer is supported by reputable academic research. ( 400 – 600 words)
Question Statement B: “In recent years, to address the need of taking a more customer-oriented approach to marketing, the 4 P’s of the Retail Marketing Mix have been revised and linked to the 4 C’s in marketing: Consumer, Cost, Communication, and Convenience.”
Analyse and critique Statement B in the context of industry relevancy in New Zealand. Use examples from the New Zealand retail sector to support your answers. Ensure that your answer is supported by reputable academic research. ( 400 – 600 words)
Question Statement C: “Integrated Marketing Communication (IMC) in retail is a way of achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other.”
1.4 Analyse and critique the effectiveness of the above approach mentioned in Statement C in the New Zealand retail sector. Use at least two (2) examples from the New Zealand retail sector to support your research. : (400 – 600 words)
Question Statement D: “Retail customers have ever-changing demands causing retailers to increasingly need to provide unique customer experiences. Retail managers must rethink the role and offerings of their stores, develop and work on smarter, better and must personalised shopping experiences.
“ 2.1 Critically evaluate Statement D above in terms of its application and relevance in contemporary retail environments. Ensure that your answer is supported by reputable academic research. (200 – 400 words)
Question Statement D above: Select and provide detail of a retail organisation in New Zealand to conduct this evaluation. (Detail to include name, type, retail sector, target market demographics, location).
Complete a SWOT analysis. Support your task reply with the application of a SWOT analysis with a focus on contemporary trendsin this organisation. Each section should at least display four (4) factual aspects.
Your SWOT analysis should include: – Clear identification of at least four (4) contemporary trends/customer demands as “opportunities” in business growth. – Clear identification on these challenges/weaknesses/shortfalls as currently posed in the organisation regarding above four (4) identified trends. For this aspect, you may make relevant and appropriate assumptions as it may be difficult to obtain current internal factors for your chosen retail organisation (owing to confidentiality in making such knowledge publically available). You must ensure that any assumptions are supported by reputable academic research. – Clear identification on how to overcome/strategically manage these challenges as opportunities of business growth. – Clear identification of at least four (4) threats to these identified opportunities with a focus on the external business environment.
Critique how strategic management (environmental scanning, strategy formulation, implementation and evaluation) can implemented to overcome the identified trends/customer demands (as Threats in the SWOT analysis). You must ensure your answer addresses how these strategies would be applied towards the successful achievement of your New Zealand retail organisation’s strategic outcomes. Provide a conclusion/summary clearly stating your view on managing the customer trends/demands in your chosen organisation. Ensure that your answer is supported by reputable academic research. (800 – 1000 words)
For the above all question use H&M clothing outlet company new zealand based
Question Statement E: “Competitive advantage in the retail sector refers to an advantage of an organisation when it does something that the rivals cannot do (or own) that the rival organisations desire.”
2.3 By comparing any two (2) New Zealand retailers competing in the same market, evaluate the possibility to strategically support a competitive advantage in the retail sector by exploring the effects and importance of: – Innovative displays – Creative store design (: 200 – 400 words) For this question use Kmart and The warehouse
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