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Develop an idea for a new product or service

4. Complete product/service description, including the type of innovation represented, and the source for the idea
5. Product/service offering and a description of benefits that customers will both recognize and realize
6. Competitive analysis

Points awarded for description of the innovation and a demonstration that the product or service is a core innovation opportunity, adjacent innovation opportunity, or transformational innovation opportunity.

Complete product/service description, including the type of innovation represented and the source for the idea.

Product/service offering and a description of benefits that customers will recognize and realize. In short, how does the proposed innovation create value. The material in this assignment covers sections 4-6 listed in the outline, above

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