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case analysis – JC PENNY

case analysis 

case 17 JC Penny p217 

1) General environment analysis (the demographic segment; economic segment, political segment; socio-cultural segment; technological segment and the global segment). Each portion of the analysis should be titled. The headlines will be in bold, centered and underlined. Each portion of the analysis will be in bullets (refer Chapter 2).

2) Industry environment analysis (threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, intensity of rivalry). Each segment will be in bold, centered and underlined headlines and the analysis will be in bullets (Chapter 2).

3)What are your recommendations for the company? Please include well thought recommendations with a rationale. Provide your reasoning for each recommendation. The recommendations should have pros and cons. Each recommendation should be elaborated.


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