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Big Data and Ethics


Here is my topic, we need a great essay answering the following questions in 3 pages.

• Read the article on Big Data and Ethics…

• Look at the scandal surrounding Facebook and Cambridge Analytica

• Look at how customers are reacting to arguments around privacy on the Internet

1. How does the Facebook case will affect your work on Big Data Marketing?

2. What other relevant examples can you bring that will also affect your work on Big Data Marketing?

3. If your business needs to collect loads of consumer data, how can you do this in an ethical way?

4. What if customers do not want you to access their data, but your business depends on it?

5. In digital marketing you will make money by collecting customer data (i.e. targeted advertising, better product design), how will make money in the event of a regulation that prevents you from collecting customer data?


The paper uses referencing in APA format, the referencing is consistent. The quality of the references is good.

The paper is well-written, there are no issues in grammar or style as defined by the Chicago Manual of Style.

The paper shows the use of good quality research, from reputable sources (i.e., peer-reviewed articles, major magazines, major newspapers, research databases). The research is presented in the form of facts. In other words, all the arguments are supported by facts, coming from reputable sources.

The paper describes accurately the problem, it identifies the major issues. There is a connection between the questions in the assignment and the problem developed in the paper.

There is a strong conclusion. The paper suggests areas for further improvement. The papers addresses all the questions in the assignment.

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