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a self-service program for creating online ad campaigns which introduced the pay-per-click ad model

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“Just Google it.” Today, the term “Google” is synony- mous with online searching, and it all started over two decades ago.

In 1995, Larry Page and Sergey Brin met at Stanford University, and in 1996, they built their first search en- gine together, called BackRub. By 1998, they founded and incorporated Google Inc.

Just two years later, Google introduced AdWords, a self-service program for creating online ad campaigns which introduced the pay-per-click ad model. 2004 brought the introduction of Gmail, which is now one of the most widely-used free email services. Gmail’s key benefits include fast searching capabilities, large amounts of storage, and threaded email conversations. Also that year, Google Inc. went public.

Big changes continued for Google in 2005 when they launched Google Maps and Google Earth. To- day, Google Maps is also one of the most widely-used free navigation services, featuring live traffic, transit directions, and street-level imagery. In 2006, Google acquired YouTube, an online video sharing site. Google made the jump to mobile phones in 2007 when they announced Android, an open platform for mobile devices, and the extension into open source brows- ing happened in 2008 with the introduction of Google Chrome.

As of 2016, Google lists 51 products in their offer- ings. Their most popular products being: web search, Google Chrome, AdWords, YouTube, Google Play, Maps, Gmail, Drive, Docs, and Calendar. Google has a prod- uct to help with organization in almost all aspects of a modern tech-involved life.

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