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Organizational Economics

MG5615: Organizational Economics

Final Case Study Instructions

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Choose a company to research. The company can be either a publicly traded company or privately owned, perhaps a company you are familiar with (but not your current employer). The key elements in choosing a good company for your case study are:

1) Is the company relatively easy to research? Is there plenty of available information on the inner workings of the firm?

2) Is it a company you’re interested in and/or do you like their product or service? (This will make it more fun.)

3) Is the company newsworthy? (Perhaps they’ve had a stunning failure, legal issue or maybe they recently created a killer product everyone wants.)

Once you have picked a company, post your company to the final case study paper discussion forum – week 4. No two students can pick the same company and approval will be given on a first-come-first assigned basis.

Note that for a large, multi-line or multi-product company, you may want to choose a single business line within the firm for your analysis. For example, with Apple, you would concentrate on their iPhone business only or with Google/Alphabet you would concentrate on just their driverless car project. You will find it much easier to focus your business analysis on one business line within a large diversified company.

Your final case study paper should be 6-8 pages and will consist of 5 sections (each about 1.5-2.0 pages).

The first section should be an overview of the company:

· What does the company do?

· What product or service does it offer?

· Where is it located?

· Who are its main competitors?

· What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?

· How is it regulated?

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